Sensory & Stress Relief Toys
Custom Squishy Toys for Wholesale & Private Label
SML Supply provides custom squishy toys for wholesalers, retailers, and private label brands. Made with soft TPR material and different filling options, these sensory toys support custom designs, packaging solutions, and bulk sourcing from China.
Product Overview
Squishy toys are popular sensory products designed for squeezing, stress relief, entertainment, and collectible markets.
These products are part of our Toys & Gifts sourcing solutions for international wholesale and private label buyers.
This page focuses on TPR-shell squishy toys. Filling options depend on the selected design and construction, so each requested combination must be confirmed for compatibility before quotation.
Through our supplier network, SML Supply helps buyers identify suitable manufacturers for different squishy toy designs, materials, fillings, and customization requirements.
Available Squishy Toy Options
We support different styles of squishy toys for various markets and customer groups.
Animal Squishy Toys
Animal-shaped squishy toys are popular among children and gift markets.
Available designs include:
- Animal characters
- Cute cartoon styles
- Mini collectible figures
- Custom character designs
Suitable for:
- Toy stores
- Gift shops
- Children's product retailers
- Online marketplaces
Food & Character Squishy Toys
Food-inspired and character-based designs are widely used for novelty products and collectible items.
Available designs include:
- Cake shapes
- Fruit designs
- Cartoon characters
- Creative novelty shapes
Stress Relief Squishy Toys
Soft squeeze toys are commonly used as stress-relief products for children and adults.
Suitable for:
- Office gifts
- Promotional products
- Party favors
- Lifestyle retailers
Material & Filling Options
Our squishy toys can be customized with different material and filling solutions.
Outer Material
Common outer materials include:
- Soft TPR material
- Different colors and textures available
Filling Options
Filling options depend on the selected style and construction. For selected TPR stock styles, options include coconut oil, petroleum jelly and water. Other filling requirements must be reviewed for compatibility with the outer shell, sealing method and supplier availability before quotation. Not every filling option is suitable for every design.
Before requesting a quotation, use our Product Specification Guide for China Sourcing to organize the materials, dimensions, quality expectations and packaging details for your project.
Customization Options
SML Supply supports OEM and private label squishy toy projects.
For custom characters, unique shapes, packaging concepts, or new product ideas, our product development service helps buyers coordinate specifications, samples, and supplier communication.
Custom Shapes & Designs
Customers can customize:
- Animal shapes
- Food shapes
- Cartoon designs
- Brand characters
- Original product concepts
Custom Colors
Available options include:
- Custom colors
- Multiple color combinations
- Character-specific colors
Custom Packaging
Packaging can be developed according to different sales channels.
Available options:
- Individual packaging
- Retail packaging
- Display boxes
- Customized labels
Private Label Branding
Support options include:
- Brand logo
- Product tags
- Customized packaging
- Retail-ready solutions
Custom Development, Samples and Market Requirements
For a custom project, send a reference image or drawing, target dimensions, quantity per design, preferred filling, packaging requirements and destination market.
New shapes or special construction requirements may involve tooling and sample development. Tooling fees, sample charges, sample timing, MOQ and production lead time must be confirmed for the specific project before proceeding.
If you are planning an initial purchase, read How to Place a Trial Order with a Chinese Supplier for guidance on quantity, samples, customization and shipping details.
If your market or sales channel requires testing reports, age grading, warning labels or importer information, share those requirements before sampling. Applicable requirements and available documents must be checked against the selected product, materials and destination market.
Product Specifications
Item | Details |
|---|---|
Product Type | Squishy Toy / Sensory Toy |
Outer Material | TPR |
Filling Options | Selected TPR styles may use coconut oil, petroleum jelly or water. Other combinations require product-specific compatibility and availability confirmation. |
Usage | Kids Toys, Stress Relief, Gifts, Promotional Products |
Design | Custom Shapes Available |
Color | Custom Colors Available |
Packaging | Customized Packaging Supported |
Production | OEM / Private Label Support |
Additional TPR Styles: Stock and Production Orders
For buyers choosing from our additional TPR-filled squishy range, the following ordering options apply to the selected styles. This range includes cube, dumpling, animal and food-shaped designs.
TPR Material and Filling Choices
These products have a TPR outer layer. Filling options include coconut oil, petroleum jelly and water. Send the product reference and your preferred filling when requesting a quotation so the combination can be confirmed for the selected style.
Stock Orders and Production Orders
- Stock orders generally start from 5 cartons per style, subject to availability of the selected style and filling.
- Production orders start from 5,000 pieces per style.
- The quantity shown in the product catalogue is the number of pieces packed per carton. It is not the minimum order quantity in pieces.
These order quantities apply to this additional TPR range. They are not a minimum order policy for every custom squishy project or for PU slow-rising squishy toys.
Packaging, Logo and Quotation Requests
Custom packaging and logo options are available. Include your packaging and branding requirements when enquiring; the arrangements can be confirmed for your order.
To request a quotation, send the product reference or image, required quantity for each style, preferred filling, packaging and logo requirements, and destination country. Please specify whether you want a stock order or a production order.
Why Choose Custom Squishy Toys?
Squishy toys continue to be popular in toy, gift, and promotional product markets because of their unique tactile experience and customizable designs.
Key advantages include:
- Wide range of creative designs
- Suitable for different customer groups
- Flexible customization options
- Suitable for wholesale and private label projects
Who We Support
Our squishy toy sourcing solutions are suitable for:
Toy Wholesalers
Source different designs and collections for retail distribution.
Gift Companies
Develop customized novelty products and promotional gifts.
Retail Brands
Create private label sensory toy collections.
E-commerce Sellers
Source unique products with customized packaging.
Our Sourcing Process
At SML Supply, we support buyers from product selection to export coordination. Learn more about our complete sourcing workflow through How We Work.
1. Requirement Review
We understand your product design, target market, quantity requirements, and customization needs.
2. Supplier Matching
We connect projects with suitable manufacturers based on product requirements and quality expectations.
3. Sample Confirmation
Samples are coordinated for design, material, filling, and packaging evaluation.
4. Production & Export
We support production follow-up and can coordinate inspections through our quality control service to check product appearance, packaging, quantity, and other agreed requirements before shipment.
Our export support also covers packaging coordination, shipping documentation, and international shipment arrangements for wholesale orders.
Product Information Available Upon Request
For wholesale and private label projects, SML Supply can provide detailed product information including:
- Packing method
- Carton size and CBM
- MOQ requirement
- EXW price
- Gross weight (G.W.)
- Net weight (N.W.)
- Sample information
- Production lead time
Frequently Asked Questions
What material are squishy toys made from?
This page focuses on TPR-shell squishy toys. Other squishy product families, such as PU slow-rising styles, use different constructions.
Can I customize the shape and design?
Yes. We support custom shapes, colors, character designs, and packaging solutions for wholesale and private label projects.
What filling options are available?
Filling depends on the selected design. For selected TPR styles, options include coconut oil, petroleum jelly and water. Other combinations must be checked for compatibility and availability before quotation.
Can you provide packaging and shipping information?
Yes. We can provide packing details, carton information, CBM, MOQ, EXW pricing, G.W., and N.W. according to the selected product.
What is the MOQ for custom squishy toys?
MOQ depends on the product design, customization requirements, and supplier conditions. Contact us with your project details for a suitable sourcing solution.
Can I request samples?
Sample availability depends on the selected style and project. Sample charges, shipping costs and timing must be confirmed before dispatch. Share the product reference and destination country when asking for a sample.
Request Custom Squishy Toy Sourcing
Looking for reliable squishy toy suppliers in China?
SML Supply helps global buyers source customized sensory toys with supplier coordination, private label support, and export solutions.
Request Sourcing today and discuss your project requirements with our team.
